Tokidoki is the japanese-inspired lifestyle brand created in 2005 vie Italian artist Simone Legno and his business parters Pooneh Mohajer and Ivan Arnold.
Tokidoki produce apparel, footwear, accessories and vinyl toys using art and there iconic characters. Tokidoki have a memorable logo of a typical skull and crossbones but the skull has been replaced with a heart. There most memorable and iconic characters are SANDy, DUSTy and Sabochan which are just a few of the cactus friends.
Tokidoki started as a personal website for Legno. It was mainly a blog and online portfolio. Mohajer found Legno's website and emailed and arranged to meet him in LA and provided him with flights from his home in Rome. They met and and offered Legno an offer he couldn't refuse. Legno moved to LA to build Tokidoki into a brand to share with the world. They believed that everyone should experience the cute and playful world that is Tokidoki, aiming to make the world a bit more colorful and positive. Since then they have collaborated with many major brands and companies including skullcandy, hello kitty, coca cola and even xbox LIVE.
Tokidoki are yet again a huge influence on my illustrative style. I love the bright colours and their cute japanese style. their goal to just make the world a brighter place through their art and design also speaks to me a lot.
Visit Tokidoki here!
References:
Home | Tokidoki (2010). Tokidoki's personal flash website. Retrieved 29/5/10 from www.tokidoki.it
Kidrobot (2010). Online Urban Vinyl Store. Retrieved 29/5/10 from www.kidrobot.com
I love the illustration for Toki Doki. Its really fun and some of the ideas for characters are quite quirky and humerous. Id love to have a mural of toki doki characters in my wall! Theyre some of my favourite illustration character designs! Awesome!